Your Restaurant Needs a Mobile Responsive Website

Unlock More Potential Diners With a Mobile-Friendly Website

When it comes to discovering and connecting with potential customers, a mobile-friendly website can be the essential factor in unlocking more diners for your restaurant.

In today’s digital age, having an optimized website that is easy to access and navigate on a mobile device is just table-stakes for success.

So why does your restaurant need a mobile-friendly website?

According to a recent survey, most web users access the internet through mobile devices, instead of using computers.

By 2025, 72% of users will access the internet through mobile phones only. Given this reality, companies that want to increase their online reach need to invest in the development of responsive sites, optimized for access via phones.

In addition to offering consumers a good browsing experience, having a website optimized for mobile can set your company apart from the competition. In this article, we will discuss the importance of mobile-friendly websites.

As the restaurant industry continues to evolve, having a mobile-friendly website is essential for any business looking to maximize its potential customer base.

With more and more people using their phones and tablets as the primary way to access information, restaurants need an optimized website that can be easily accessed and navigated on a mobile device.

A mobile-friendly website can be the key factor in unlocking more diners for your restaurant.

Google Loves High-Performance, Responsive Websites

Responsive websites score higher on average in Google ranking.

Google is committed to making the world’s information searchable and relevant to everyone looking for answers to their questions.

And they do this by setting requirements for websites so the ones they recommend in searches have relevant content and respond to the needs of website visitors.

Websites with a better presentation on more devices, therefore, score higher in the search results.

The quality of the content and the user-friendliness of your website are consequently becoming increasingly important.

If you have a mobile-friendly website, it will be ranked higher by Google, than sites that are not. Your website will appear higher in search results than that of your competitors.

Since April 2015, Google has preferred websites that work well on mobile devices. If your website is not responsive, it is high time to do something about it.

Your ranking in search results will drop significantly if your website isn’t mobile-friendly.

This means you are missing out on new customers.

The Majority of Users Prefer Smartphones to Computers

Smartphones are becoming more relevant to consumers who make decisions every day.

The number of searches in Google via mobile now exceeds the number of searches via desktop.

The purchasing journey begins with a search on smartphones or tablets and extends to the final transaction. Statistics reveal that over 60% of mobile consumers make faster purchases, whether online or offline.

Good User Experience

For users to have an enjoyable browsing experience, the website must be easily viewable and accessible on any device.

Responsive web design (RWD) makes it possible for your website to automatically adjust its content and layout depending on the size of the screen it’s being viewed from.

This way, there is no need for any manual tweaking or creating separate sites for different devices.

GrubLaunch is mobile-friendly, meaning it’s optimized for both desktop and mobile users.

This helps with your website SEO ranking as Google rewards good user experience by giving higher rankings to websites that conform to their criteria.

This ensures a better browsing experience regardless of the device used.

If a visitor cannot easily find information on your website or can’t easily place an order, they end up turning to competitors.

Visitors often experience frustration and an overall negative impression while navigating your website.

In the worst cases, these consumers will just leave and not return, but rather, look for alternatives from your competitors.

Visitors Stay on Your Website Longer

Just like any other visitors, those with a mobile device prefer a website that is user-friendly and easy to navigate.

When a website is mobile-friendly, smart phone users can effortlessly navigate and peruse its pages without pinching or zooming to read.

This enhances their browsing experience, leading to increased engagement and longer stays on the website.

The chances are that if the website is unclear or not easy to use, visitors will leave the website again and look for their information elsewhere.

The Bottom Line

When redesigning a website, it is essential to your success that it is mobile-friendly.

With the future of the web leaning ever more toward mobile devices, having a website that creates a positive experience for mobile users is mission-critical.

Contact us today to get started!