Getting Covid-19 Recovery Ready

Getting Your Restaurant Ready for the Covid-19 Recovery with a Good Website

Your restaurant is likely hurting due to the Covid-19 pandemic.

You are probably experiencing difficulty hiring staff, reduced revenue, and probably even a decline in general web and social activity.

If this is the case, don’t worry because you can definitely get your business back on course.

Having a great website during this economic decline will mean a great deal to your restaurant.

Attracting new customers, and keeping your current customers engaged requires an attractive, and effective website.

Why Does Your Restaurant Need a Better Website?

There are many reasons why you might need to get a new website.

Here are a few things to consider if you think you need a website redesign.

Your Current Website Does Not Generate Results

Does your website bring you new customers? Does it represent the current state of the business? Does it help you achieve your goals?

If you’re shaking your head at any of those, it could be time to consider a better website that works for your business.

The COVID-19 pandemic has probably also unearthed some hard facts about your restaurant.

Just be clear about the data you will use to measure your goals:

• The number of customers and/or revenue
• Your conversion rate
• The increase in the value of each order
• Better qualification of your leads

By choosing specific key indicators (KPIs), your redesign will have more targeted objectives, and you will be able to know if they are working or not.

Your Main Competitors Have Redesigned Their Websites

It’s hard to tell if your site looks outdated without contrast.

One way to find that is to check the websites of your local competitors and other similar restaurants in your area.

Some things to check include:

• Have they recently changed their design?
• Are their designs very different from yours?
• Are you attracted by their site?
• If so what is it that attracts you?

Outdated design is not only a question of aesthetics, they are also subtle signals for your audience.

The new design lets them know that you have kept pace with the times and that your business is active and thriving.

Generally speaking, if the current appearance of your website was created three to five years ago, the design trends have probably changed enough to make your site look outdated.

Your Branding or Menu Have Changed

Has the COVID-19 pandemic called for a change in how you run your business?

It is also possible that your site no longer represents your restaurant and the value you offer.

Have you changed your menu to slim down options, add new items or only offer pickup and delivery?

Here are some signs that this could be the case:

• Your restaurant branding has changed recently
• You have a completely new menu
• You need a better way to showcase your restaurant to potential customers

If you are experiencing any of these situations, you should consider upgrading to a better website.

Having a New Site Will Make You Much More Professional

The COVID-19 pandemic brought some stiff competition and thinned the herd. Having an effective website will set you apart from your competitors and put your customers minds at ease.

Also, it will launch your business on a path of success that you hadn’t attained before.

The Bottom Line

The COVID-19 downturn is not a reflection of how you run your business, but it will change how you run your business.

Online marketing and online ordering will become a key factor differing the restaurants that survive and those that fail – so it’s time to reconsider your approach.

Reach out to us, and we’ll provide a custom quote for your restaurant website.